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The global demand for vitamin supplements has grown steadily over the past decade, reflecting broader shifts in lifestyle, diet, and health awareness. Once viewed primarily as products for athletes or individuals with diagnosed deficiencies, vitamin supplements are now widely used by people seeking to support general well-being, immunity, and long-term health.
Modern dietary habits play a significant role in the increased use of supplements. Urbanization, busy schedules, and reliance on processed foods have made it harder for many people to consistently meet their nutritional needs through diet alone. While fruits, vegetables, whole grains, and lean proteins remain the most reliable sources of essential nutrients, surveys in several countries suggest that large segments of the population fall short of recommended daily intakes for vitamins such as D, B12, and C.
Public health organizations like the World Health Organization have long emphasized the importance of balanced diets, but they also recognize that…
